The Professional Rodeo Cowboys Association (PRCA) is the world’s largest and oldest rodeo-sanctioning body. With more than 700 rodeos each year, thousands of contestants take part, each with their own unique stories. Until recently, only a small fraction of those stories were told. The PRCA managed about 25 biographies per event, focusing on top performers and leaving many others unseen.
To change that, PRCA partnered with Lunavi to help streamline and automate publishing contestant biographies. Together, they built an AI-powered solution on Microsoft Azure that automatically generates and updates biographies as new results or events are held. The result is a living digital record that allows every journey to be remembered, celebrated, and shared.